Although dubbed Cybermonday, the popular online sale actually lasts for three days of incredible discounts and online sales. Officially beginning Monday October 30th, the sale will run until November 1st, meaning that you have about a day and a half left to splurge. In record breaking numbers, Cybermonday is offering over 70 thousand products. Aided by the participation of 30 banks, they expect to sell around 1.5 million items in the process.
The Argentine Chamber of Electronic Commerce (CACE), organizer of CyberMonday, indicated that over 430 vendors are participating this year. Cybermonday’s owner, Gustavo Sambucetti, told Télam that compared to last year, the official site’s traffic already increased by over 50%. Sambucetti specified that “the items with the greatest number of companies are clothing and footwear, followed by electronics and technology, while the item with the highest growth since the offering is decor.”
Sponsored by companies like American Express and Todo Pago, Cybermonday offers a credit card and payment platform making it easier for consumers to browse and purchase to their inner shopaholic’s content.
Commercial and marketing head of Mercado Libre, Hernán Perez Stoisa, specified that for this platform, they closed agreements with 30 different banks, with proposals of 3-12 installments without interest in order to cover as many buyers as possible. Cybermonday expects to sell 20% more in units than sold in Hot Sale (which occurred earlier this year) and 40% more in units than last year’s event. In terms of billing, the event expects to increase “68% more than in Cybermonday (2016) and 40% more than in the last Hot Sale” and that the 3 day event is forecasted to have “a 170% turnover that in a normal week” of operations.
The online event has a plethora of products offered under divisions of: electronics and technology, flights, home decor and furniture, clothing and footwear, sports and fitness, food and drinks, cosmetics and beauty, babies and children, and automobiles. Shoppers can find nearly anything they want, from imported beer, to air conditioners, to even cable plans.
One of the leaders in sportswear, Netshoes, said this year’s offerings include 24 hour deliveries to CABA, Gran Buenos Aires, Rosario, Cordoba, Salta, Tucumán and Neuquén; with free deliveries on the first 3,000 orders placed. Some newcomers to Cybermonday are beauty brands like La Roche Posay and Vichy, who are offering discounts of up to 40% on their products.
In terms of protection and comparison, the data is supplied by the CACE next to the Faculty of Social Sciences of the University of Buenos Aires. For this years event, the CACE extended the data capture process to three days before the event (October 26,27,28th). The CACE did so in order to easily compare the past listings with the new prices listed on midnight of Sunday night which officially marked the start of the event. Additionally, it also references information from sites like Historial, which show the evolution of the price of a product in recent days.
The protection of users in internet purchases is governed by the same law of the National Directorate of Consumer Protection. Therefore, if there are any inconveniences, and if a consumer does not find a satisfactory answer in the store where they purchased the product, a claim can be made to the National Directorate of Consumer Protection in 0800-666-1518, or through the official website.