First it was a restaurant called New York Style Pizza that seemed to pave the way for this new trend. Then just recently, Hell’s Pizza restaurant opened in Palermo Hollywood, offering slices that could easily pass for something you could only find in some dimly-lit Brooklyn corner. And now, with the news that the popular pizzeria chain Sbarro is coming to Argentina, it’s safe to predict that New York style pizza (the actual style, not the restaurant) is about to become the next big thing here. Gone is the heyday of artisanal beer bars and burger joints. Time to make room for these new players.
According to a story published by journalist Alfredo Sainz on La Nación a few days ago, Sbarro has struck a deal with local investment group Desarrolladora Gastronómica (a group that owns, among other things, local pizzeria chain Kentucky and the restaurant Guerrín) to open 20 locations in Argentina. And that’s not all: Sbarro also plans to open five locations in Uruguay.
If you’re excited about this, you’re probably not alone. While mall culture is fortunately not really a thing here, it will be interesting to see what their strategy is (all I know is that if they wish to stay cool, they better stay away from the Alto Palermo food court.) Expect Palermo Hollywood and/or Soho to get at least one.
(Sidenote: Some of you may not know this, but a long time ago, in a galaxy far, far away, Argentina had Pizza Hut but things didn’t really go well so they had to leave. Tragic.)
Anyway, we’ll see what happens. I’ll admit that after seeing a show on Corrientes starring Moria Casán or whoever, a big slice of pepperoni and cheese doesn’t sound so bad right now.