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Politics And Panchos: Guillermo Moreno To Set Up Hot Dog Franchise

By | [email protected] | February 19, 2016 2:10pm

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Former Domestic Trade Secretary Guillermo Moreno has apparently decided to diversify his pastimes along with retired General César Milani by making forays into the pancho industry, local media reports. Both men are controversial figures who took center stage during the previous Kirchner administrations but apparently enjoy a delicious hot dog just like the rest of us.

Tío Tola, as the restaurant is allegedly going to be called, was registered on February 11th for 99 years with an initial investment of ARS$100,000. That’s a lot of panchos. The objective is much more ambitious than just setting up the first restaurant in Parque Leloir, though: they want to have a national pancho franchise.

(For the uninitiated: panchos are the Argentine equivalent of hot dogs, except better because they’re Argentine, obviously.)

The legal owner of the company is Carlos Alberto Castelli, known as the “king of jewelry” in Argentina for being a prominent businessmen who founded both Visión 101 and the Blue Star Group, which developed the accessory brands “Todo Moda” and “Isadora.” Politics, panchos, military men and accessories? Too much excitement for a Friday.

“Castelli is a business expert in fast-moving consumer goods and we created the company. What’s wrong with setting up a pancho franchise?” said Moreno in an interview with Infobae.

Former Secretary for Domestic Trade Guillermo Moreno and former Head of the Army César Milani are partners and planning to own a national hot-dog franchise. Why not? Photo via Clarín

Former Secretary for Domestic Trade Guillermo Moreno and former Head of the Army César Milani are partners and planning to own a national hot-dog franchise. Why not? Photo via Clarín

Nothing at all, Moreno, we’re just worried that you’ll have too much on your plate this year (pun absolutely intended). Between becoming the partner of a pancho place, founding a new party called “La Néstor,” vying to become the next head of the Justicialist Party and undergoing trials for abuse of authority and his anti-Clarín stunts, Moreno’s been pretty busy in the public eye lately.

Back to his rhetorical question: why not own a pancho franchise, indeed? It’s better than other former Victory Front (FpV) politicians who’ve been dedicated to growing breakup beards lately. The last election hit them hard, guys.

Maybe they can expand their cuisine to choripán and come up with something more filling than the “choriPROs” served by President Mauricio Macri’s Republican Proposal (PRO) party. Maybe politicians (current and former) should stop holding back from their true love of food and have a bake-off. Voting between a chori-K and choriPRO? Now that would be exciting. Or maybe I just need to get out more.

In any case, good luck to them. Who knows, maybe they can try to become The Bubble’s new favorite pancho place.