In late 2016, Arcos Dorados, the company that represents McDonald’s in Latin America -and yes, that’s “Golden Arches” in Spanish – announced a US $50 million (AR $1 billion) from 2017-2018 in Argentina, and now they’ve made it a double through 2019. The goal with this investment is to revamp and modernize technology in its current restaurants.
The first modernized location in all of Latin America opened in 2016 in Unicenter Shopping in Martínez, in Greater Buenos Aires as part of McDonald’s broader “Experience of the Future” platform to update customer service and personalize the McDonald’s experience. The renovation included tech upgrades, like touch-screen kiosks to order and tablets to browse social media, along with a complete update of the the restaurant’s aesthetics and redesigned kitchens capable of producing more food per hour. New interactive playgrounds and spaces for families were also included.
— McDonald’s Argentina (@McDonalds_Ar) December 29, 2016
In a recent press release, the company stated that it will invest a total of of US $100 million (AR $2 billion) in the company through 2019, to “continue to transform our restaurants with this new experience, open new locations, and generate more opportunities for first-time employment for thousands of young Argentines.”
Comenzá tu día con un riquísimo café y leyendo tu diario favorito en nuestras Tablets. pic.twitter.com/6UALv9s2QJ
— McDonald’s Argentina (@McDonalds_Ar) April 5, 2018
The investment includes an opportunity for the company to expand employment to 1,000 job-seekers this year, looking to enter the formal job market to be paid en blanco. Currently the company has 17,000 employees in the country; more than 80 percent are young workers between 16 and 25 years old.
Arcos Dorados CEO Sergio Alonso stated that the company “prides itself on always betting growth of the company in the country,” adding that the investments “represent a great opportunity to continue to expand as a brand, offering better experiences to our clients and providing opportunities for first-time employment in a sustainable manner.”