Aren’t you tired and frustrated of visiting the mall only to get depressed about how ridiculously expensive clothes are?
Want a t-shirt? 600 pesos.
A pair of jeans? 1000 pesos. Deal with it.
Surely many times we’ve wondered how it is possible that OK-quality clothing is so difficult to afford. Surely many times we’ve heard other Argentines say that “the worst thing is that in only costs them 5 pesos to make.” With a rampant inflation and stagnant salaries it is hard for many of us to buy a Tommy Hilfiger polo shirt without either selling a lung on E-bay or going for the 12 monthly payments option.
In a piece published on Clarín yesterday, the Protejer organization, which groups businessmen in the textile industry, explained that high prices are mostly due to high rental prices, specially if stores are located on commercial avenues or a mall.
Protejer explains that some premium brand jeans only costs 96 pesos to make, but they are sold to the public at 621 pesos, representing a 550% increase, which is fucking insane.
OK, no. That “fucking insane” part was added by me. The article also features an infographic detailing how much it costs to make a simple, stupid, boring-looking t-shirt:
• Fabric $14. Make-up of clothing piece $12. Other expenses $10. TOTAL $36.
• Design, marketing and publicity $33. Income $17. TOTAL $50
• Rent, staff, retail space expenses $82. Financial Cost $20. TOTAL $102
• Taxes $70
• RETAIL PRICE: $258
The final price of these products is explained by executive director of Proteger, Mariano Kestelboim, who assures that 40% of the final price of a piece of clothing comes from rent, marketing and financial costs.
But wait! Not all is lost:
Kestelboim is devising a plan to make designer brands move away from malls to more affordable locations…in residential areas. The plan is called Dogma 13 and will be launched in no longer than a month.
Paying less for retail space should indeed translate into lower prices. However, don’t be so fast to leave your house to buy a new Ralph Lauren shirt.
“For now, only not very popular children clothing stores have signed up for it. But we hope other brands will join the plan in the future.”
Ah, fuck it. I’m going to La Salada.