Skip to main content

We’re Obsessed With The Hilarious ‘Carla No Se Va’ Turismo City Campaign

The personality guaranteed no matter who wins the election, she's staying put.

By | [email protected] | August 8, 2019 11:58am

ross-parmly-rf6ywHVkrlY-unsplashPhoto by Ross Parmly on Unsplash

Argentina is just days away from the PASO primaries, and political tensions are higher than ever. As the country deals with the ever-widening grieta, everyone has an opinion about how they’ll react once the votes are counted. In true Argie fashion – I’m saying this with love, people – it seems that the *only* rational response to your least favorite candidate’s victory is to leave the country. Yep. Just pack up your crap and leave. No matter how you’ll make a new life for yourself in another land, or how your family will react to the news. Sure.

Iconic singer Indio Solari made waves this week when he announced that if Macri wins re-election, he’ll leave. Criticizing Macri’s administration, Solari said that “kids are dying” and that no matter what, “these people need to go.” Regarding the multiple accusations of corruption against Cristina Kirchner, he said: “if they haven’t caught her [on something yet], it’s because they’re having a hard time finding anything.”

In the past, people from across the political spectrum have threatened to leave Argentina if things don’t go their way in an election: Manuel Quieto from La Mancha de Rolando, politician Lilita Carrió, and even actress Pamela David. Basically, all the cool kids are doing it, or whatever.

Online travel company Turismo City capitalized on the popular sentiment by reminding everyone with plans to flee that they can find the best flight deals on its platform, no matter the destination:

The brand took things one step further, calming any potential fears that its beloved Carla certainly won’t be going anywhere, no matter who emerges victorious in October.

View this post on Instagram

Carla no se va.

A post shared by Turismocity (@turismocity_ar) on


In case you’ve been living under a rock – or maybe just don’t speak Spanish (you should work on that, by the way) – you might be wondering who Carla is. She’s the heart and soul of Turismo City, having developed somewhat of a cult following that can only be explained by the fact that we are living in the most bizarre age of the Internet and people feel more emotionally connected to an invisible character created by a company than they do their own families. The buzz surrounding Carla got to be so big, in fact, that she even authored a post on the company’s website in response to the furor, assuring everyone that she is, in fact, very real, and sharing examples of the love she gets on social media.

This isn’t the first time Carla’s dipped her toes into the pool of viral social media campaigns. Back when Cristina Kirchner first shared news of her much-anticipated Sinceramente, Carla was quick to steal the spotlight with a book of her own:

She continued to tease a potential candidacy of her own, using the hashtag #Carla2019 that was plastered both across the Internet and the streets of Buenos Aires with snarky slogans and ironic takes on Argentina’s presidential predecessors. To be completely and totally honest with you, I would definitely consider MAYBE perhaps voting for Carla. I mean come on! Take a look at these posters.

Photo via G7


Photo via G7

Before we collectively descend into madness as the presidential campaign shifts into high gear, let’s just take a moment and thank the universe for giving us Carla. I’m not sure what we did to deserve her, but alas, here we are.