Coke has released one of the many “official songs” for the 2018 FIFA World Cup and trust me, it is the most tasteless thing they have done since Tab Clear.
“Colors,” performed by Jason Derulo, also has nothing to do with Russia.
The song is as classic as every other “family-friendly” anthem featured in the World Cup and therefore a total departure from his latest sensual hit “Swalla” with Nicki Minaj (“Pussy game still cold, we don’t get minks for that/When I’m poppin’ them bananas, we don’t link chimps for that”), turning the super-dull “Colors” into a factory-packaged, empty promotion of equality.
In case you didn’t know, every year FIFA promotes several World Cup songs; some are sponsored by brands, and “Colors” is Coca-Cola’s official anthem for the event.
In 2014, FIFA chose globally known artist Pitbull, who performed “We Are One (Ole Ola).” Pitbull’s was the World Cup’s official song, while “Dar um Jeito (We Will Find a Way)” was designated as the World Cup’s official anthem.
“What’s the difference?” you ask? No idea. Ask the FIFA marketing department. Although in their defense, at least that one was influenced by Brazilian culture.
This year, as always, FIFA will pick several tunes to become the World Cup’s official songs (whatever that means): Jason Derulo is the first lucky artist to be bestowed such an honor and – color me shocked – Shakira will soon be releasing her own soon-to-be hit (her fourth World Cup song, after “Hips don’t lie/Bamboo,” “Waka Waka,” and “La La La” in 2014) as well as Pitbull, Tiesto, and Polish singer Margaret.
Too many songs, you say? Well… FIFA, who makes money from them, disagrees. So much so that the FIFA World Cup 2018 soundtrack is coming to an App Store near you.
Because football. Or something like that.