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Argentina… the name alone conjures imagery of amorous affairs and horseback gallants. While tango may be its most obvious export, there are notable sensorial pleasures to be found in its wines as well – specifically, in Mendoza’s famed Malbecs.

Malbec World Day (April 17) celebrations, held by the Wines of Argentina organization, will take place on Friday, April 10, in the predio ferial El Dorrego (Dorrego 1850 between Honduras and Guatemala). Visitors of the Dionysian celebration can expect wine tastings, gastronomic pairings from food trucks and wine counsel via speakers and educational apps for iPhone and Android smartphones. Downloaders of the apps even have the option of “liking” certain wines as to not forget their favorites upon leaving the festival. The fair is said to be ideal for 25-35 year olds.

This year is to be of particular import, as vintners will be collaborating with local directorial talent to screen three short films demonstrative of Argentine culture and spirit. Chosen by the Wines of Argentina organization, the films are to work in tandem with wine samplings to capture the nation’s seductive essence. The fair is aptly titled “Lights, Camera, Malbec.”

Appointed films include…

  • “Carrusel” (Merry-go-round) by Cristian Ludueña
  • “Corazón viñatero” (Wine Grower’s Heart) by Cayetana Vidal
  • “Amor en barrIica de roble” (Love in an Oak Barrel) by Hugo Emilio Blajean

Admission tickets cost $200 per person and will be made available at www.eventioz.com.ar/mwd

For those unfortunately outside of this beautiful Malbec oasis of a country, further events are taking place in a myriad of cities, including New York, Toronto and São Paulo.

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Though an innovation of France, acreage of Malbecs has become emblematic of Argentina in recent years. Malbec grapes were first introduced to the Mendoza region in the mid 19th century when the provincial governor conscripted French agronomists to bring grapevines from France to Argentina. The Malbec grapes flourished in the region, proving particularly well suited for the high altitude regions of Luján de Cuyo and the Uco Valley. Towards the end of the 20th century, Argentina began exporting its perfected Malbecs to the world, and their velvety texture and deep red hues became synonymous with Argentina’s perceived mystique – of a desirable marriage of European tradition and New World possibility.

The grape clusters used for Argentine Malbecs are distinguished from French ones, as they bloom in smaller, more condensed clusters. Many have theorized that the specific Malbec variant introduced to Mendoza may have since gone extinct in France, further signaling the uniqueness of Argentine Malbec winery.