Photo via Google Images.

If the ads for discounted flowers and chocolates hadn’t alerted you to the fact already, today is International Women’s Day.

Celebrated since 1911 but officially recognized by the United Nations as an “international day” in 1975, International Women’s Day “celebrates the social, economic, cultural and political achievement of women” and calls for greater gender equality around the world.

This year’s date follows a tumultuous year in Argentina regarding the search for gender parity, with the #NiUnaMenos (“Not One Less”) movement peaking in June with a 300,000-strong march on Congreso demanding an end to a ghastly femicide toll in the country. Although some measures have been implemented since then to further tackle gender-based violence, you need only glance at a newspaper to see signs of daily onslaughts on women across the country. “One woman killed every 30 hours” is a refrain we’ve all become far too familiar with. Today, #NiUnaMenos will stage activities across Buenos Aires city to coincide with International Women’s Day and raise awareness in their campaign against domestic abuse.

“Don’t give us flowers or candy, just stop setting us on fire and beating us.” Easy, right?

A new campaign launched today by the Foundation for Women’s Research and Study (FEIM) and Tribal Worldwide, #Escuchalo (“Listen up”), also takes up the mantle. It aims to raise awareness of the the seemingly petty but nonetheless abusive treatment women are subjected to on the daily. Three short videos show women of different ages in everyday situations – choosing a dress in front of a mirror, putting on makeup or doing the washing up. Various mystery male voices can be heard in the background, “Why are you putting on make-up at your age? No-one is going to look at you.” “You do nothing yet you make me wash the plates.”

Hay maltratos que no están a la vista pero duelen. #Escuchalo y compartilo para que no pase más. #DíaDeLaMujer

Posted by FEIM on martes, 8 de marzo de 2016

“Femicide and women’s rights are on the agenda, but what is often forgotten is the abuse that exists in everyday situations, the emotional and psychological maltreatment of women,” FEIM explains.