A few months ago, the Las Lomas Oral school for deaf children launched a fundraising campaign by recording a new version of the Argentine National Anthem, performed by 35 hearing impaired students aged between 6 to 11 years old. They distributed the recording to radio stations and TV channels nationwide, suggesting that they replaced the traditional version – which the law mandates must be played at midnight – with their own version, titled “Hear us,” in order to collect royalties for performing rights.
The campaign was extremely successful, and “Hear us” quickly replaced the traditional version, not only in the media but also in schools and public ceremonies.
La Nación reports that the campaign “Raising voices,” which was created by Ogilvy & Mather, not only managed to raise a lot of money for the school, it was also the gold winner at the Cannes Lions International Festival of Creativity in the Charity category.
Simply beautiful. Congrats, children!
(Screen capture via Youtube)