After being the subject of widespread Internet mockery yesterday, the design that will be used to celebrate the bicentennial of Argentina’s July 9th independence at last found a champion. Well, in the form of its designer, Hernán Berdichevsky, who took the mic to justify his creation.
Apparently, us lowly Twitter trolls failed to recognize that there was a link between the new logo and one that was made in 2010 to mark the bicentennial of the May Revolution on May 25th, 1810. Speaking to Clarín, Berdichevsky, hit back at trolls saying that “Critics had said the previous logo looked like a fried egg. Now they are saying the new one is like a group of mushrooms.”
Berdichevsky said that President Mauricio Macri’s government called him in February to ask if he would be interested in designing something to celebrate the 200th year anniversary of July 9th. Berdichevsky had designed the 2010 commemorative logo, so it seemed like he was the obvious choice to take up the challenge once again and he presented three new ideas back in April.
“The big difference with the previous logo is the design. It incorporates the concept of the future, but it maintains the same graphic structure. The previous logo has 20 petals to represent the 20 decades. Now, this is represented with 20 lines. What is going to happen in the digital format is that the lines are going to move and create new structures. The logo is not static, it is dynamic and constantly moving,” elucidated the designer, who works at the studio Brandcrew.
Speaking about his decision to base the new logo on the 2010 design, Berdichevsky explained: “The previous symbol was enormously popular; to pull it down and build something completely new would have been silly. So the best we could do was modify and develop the previous symbol, rather than erase it. Part of the idea is to unite the grieta [political divide] in Argentina that everyone is talking about. Because we can grow to like the same things.” We can’t help but think this is Berdichevsky’s polite way of saying, “EVERYONE LIKE MY LOGO.”
However, following the release of the design, Twitter users came out in full force and their opinions were hardly united; some started to defend the new logo, but as so often happens with the Internet, the kindness did not prevail and Berdichevsky’s symbol became the subject of widespread mockery. Here’s just a taster of what was being shared on the social media channel yesterday:
Gente del presi trabajando en el logo del bicentenario. pic.twitter.com/bVoGijXHbL
— KOG (@ezekog) May 26, 2016
El logo del bicentenario se debe haber inspirado en la vieja serie “El túnel del tiempo”, retrocedimos 30 años. pic.twitter.com/xomlZhgQqd
— Dani Eliosoff (@danibigote) May 26, 2016
Although admitting that the public reaction to the new logo was “divided,” PR spokesperson Ezequiel Colombo defended the design saying that: “We believe that the previous design was excellent, therefore we called Hernán again to ask if he would think about doing something to commemorate the ‘future of the bicentennial,’ i.e. the next 200 years of independence.”
The government plans on offering a full calendar of events to mark the anniversary of Argentina’s independence. Independence was declared on 9 July 1816, after the Congress of Tucumán gathered to announce the country’s liberation from Spanish rule.