Photo via Infobae

The Argentine Internet Observatory (OIA) sent news outlets into spasms of voyeuristic horror with its release of a report showing that internet searches for pornography in Argentina have increased by 45 percent in the last two years, superseding any other topic.

It seems that Argentines online are generally more interested in “porno” than football, politics or tango, puncturing the cultural clichés promoted by tourist boards and travel guides everywhere. Even Messi’s resignation couldn’t compete with porn in terms of internet traffic.

Everyone seems to love this story. And why not? The sheer quantity of unusually precise statistics on offer is astounding. After all, who knew that couples watch more porn than singletons, that eight percent of people watch it at work, or that 50 percent of women over 56 regularly pay for it? Perhaps less surprising is that the particularly Argentine obsession with WhatsApp extends to every part of life — 31% of respondents had either received or sent porn via the messaging application.  

Some of the methodology behind the unveiling of these numbers is nonetheless questionable considering this particular project only reached out to 1534 people. Moreover the Observatory chose to ask its survey questions via Facebook, a platform which less than half of all Argentines use.  

And, to be clear, it’s not as though Argentines are unusually addicted, or at least no more than everyone else in the world. The director of the OIA acknowledged to La Nación that Argentina is only ranked 18th in the world for internet porn consumption. Last year it failed to make it into the ranking of top ten countries with per capita page views on Pornhub, the largest pornography site on the Internet. Although the overall consumption of porn in Argentina is slightly higher than the world average, the duration of visits is lower than the norm (no easy jokes, please), at just 8 minutes 20 seconds — compared to the Philippines’ drawn out 12 minutes 45 seconds.

There are a lot of mixed feelings associated with porn though, as 32 percent feel somewhat guilty about their viewing habits and 30 percent think it’s addictive.

Despite its popularity every other day of the year, there were two events that managed to dethrone porn last year: the FIFA World Cup, and Macri’s swearing in to office in December.

Something else managed to take porn out of its top spot: Pokemon Go, which had a brief glory day on the first of August 2016 when its prominence on Google search dethroned all other topics. That was short lived. 

Read moreMourn The Porn: Adult Theatre Closes Down Due To ‘Hygiene Concerns’