Remember last week when Macri called on business leaders to help turn around the country’s economy? Well, here’s your chance to play a part in his grand plan .
Apparently, Argentines aren’t as keen on alcohol as they were last year, with the beverage industry taking a drop in sales across all sectors. We here at The Bubble headquarters can assure you that we aren’t to blame for this problem. But apparently our consumption has not helped the dive in numbers, with beverage demand in Argentina plunging 8.3 percent in the past seven months, compared to the same period last year, according to a report released by local consultancy Investigaciones Económicas Sectoriales (IES) that includes both alcoholic and non-alcoholic beverages.
Wine Consumption has declined by 10.5 percent in January-July, compared to last year, while beer sales only dropped by 0.3 percent. Soft Drinks sales decreased even more, dropping 12 percent compared to last year.
Things are unlikely to turn around soon.
“The outlook for the beverage industry is not encouraging in 2016, as it must deal with a sharp fall in domestic consumption,” Alejandro Ovando, an analyst at IES, said.
So what does this all mean? Could it be that bottled drink consumption has lagged in hard economic times? Or is everyone just changing out their fizzy drinks and Malbec for mate? All I know is, I will be heading to the shop after work to advantage of all of the extra alcohol on the shelves.
It’s Friday, people. Get your priorities in order. Get drinking and save the beverage industry in the process. Then you can give yourself a (hungover) pat on the back for single-handedly salvaging the country’s economy.